We are living in a global village. If you have not created a personal brand and developed an engaging presence online, you are missing out on major opportunities. More on the subject in the interview ...
A radio interview...
This is yet another illustration of the power of social media with an introduction from long time Twitter connection CareerSherpa. Hannah Morgan to Mary van de Wiel, Brand Anthropologist, creator of NY Brand Lab & Brand Audits and of Zing Your Brand.
As CEO, Brand Anthropologist at The NY Brand Lab and ZingYourBrand.com, a NY-based consultancy, workspace and lab, Van helps entrepreneurs, start-up CEOs and business leaders recognize themselves so others can. With a strong background in advertising as a high-profile Creative Director, she has many corporate successful campaigns under her belt.
She is a skilled interviewer and the time flew. We had great fun and lots of useful tips emerged from our dialogue.
So what does Personal Branding mean to the job seeker or a person in transition? I wondered if I dare tell Mary, a noted Brand Anthropologist, that I hate the phrase and the first thing I do in my coaching program is de-mystify it and make the process accessible.
I did. Listen to find out ...
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