Why do some ideas evolve through history while others are lost in the annals of time? By Memes, of course. Susan Blackmore outlines a theory that has split the academic world as well as inciting certain religious groups, especially young people...?
Worth a look around her new website and presentations, especially instructive is the lecture she gave where 100 people got up and left....:
https://www.richarddawkins.net/2014/08/a-hundred-walked-out-of-my-lecture/
Original working URL, now with new Home page: https://www.susanblackmore.uk/memetics/