Moon Express Inc. is a privately funded lunar resource company created to establish new avenues for commercial space activities benefitting life on Earth. Commonly referred to as Moon Ex, the company was founded by Dr. Bob Richards, Naveen Jain, and Dr. Barney Pell in August 2010 and officially entered the Google Lunar X Prize Competition (GLXP) in October of that same year. Headquartered in the NASA Ames Research Park in Mountain View, CA, Moon Express combines Silicon Valley lean start-up principles with expertise in aerospace engineering and planetary sciences. Selected by Forbes as one of the 'Names You Should Know' in 2011, Moon Express plans to send a series of low-cost robotic missions to the Moon focused on opening up the resources of the Moon for the benefit of humanity.